Yahoo Optimizer – Part II

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Screen shot - Optimizer vs. manually managing keyword bids In our final analysis of the Yahoo campaign optimizer our test results show manually adjusted bids consistantly performing better than those managed by the campaign optimizer.

As you can see, it is difficult for advertisers to make critical business decisions when data reporting consistantly runs 3+ hours behind. By the time reporting is updated a keyword or campaign can get out of control. Delay in Sponsored Search Data Reporting

What is your experience in using the Yahoo campaign optimizer vs. managing your keyword bids manually? Share your results with our readers.

July 1, 2008 |

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