There’s been much debate on the Internet about the state of local search. While attending PubCon Dallas 2010 this past week over and over speakers reiterated that local search is growing. There are a few reasons that local search is continuing to grow:
- Internet searchers are growing up. While folks may still do generic searches like “dallas dentist” more and more folks are starting to search specifically like “dentist near mockingbird” or “dentist on MacArthur Blvd.” Mobile local search will only cause this number to grow. Google has reported that one-third of all mobile searches are local.
- With improvements in mobile device data services, WiFi, 3G, and 4G wireless networks, the number of mobile device or smart phone users continues to increase. While current numbers show that 25% of all mobile devices in use today are smart phones, projections put smart phone use at 50% of all devices by the end of 2011.
Bottom line: Local search is growing because Internet searchers are getting more savvy in how they search. Social media also is playing a role in local search.
If you are a Dallas business and not paying attention to the growth of mobile local search you’re going to miss out on some opportunity to grow and sustain your business.
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